Projects
Interim Management for the launch of an oncological innovation from the biotech company
- Design and implementation of core commercial processes, eg global marketing, supply chain, customer service, medical call center, commercial SOPs
- EU countries launches
- Contracts with distribution partners (distribution agreements, service level agreements)
- Contracting in of a rented sales force (CSO)
- Launch of a CRM System
- Communication concepts (internal and external)
- Crisis Management Plan
- Export process and partnering for non-EU countries (compassionate use)
- Proposal for world wide launch countries priorisation
Analysis and projects for a generic portfolio
- Market evaluation
- Business plan
- Strategic planning of marketing and sales approach
- Consultancy
- Strategic pricing
- Tender management
- Adaptation to environmental changes
- new pack size regulations
- AMNOG
Launch preparation of a prophylactic biotech product
- Strategic planning of marketing, distribution and sales
- Business segment evaluation
- KOL Management
- Market access
- Wargame
- Supply chain planning
Analysis and strategy development for an OTC product (mouth health) and medical device (cystic fibrosis)
- Product profile analysis
- German, Austrian and Swiss market description
- Competitor analysis
- qualitative and quantitative market research
- definition of market potential
- strategy development
- marketing & sales plan